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Winning the Story Wars - The Hero's Journey (2012)

8,349 views 1 year ago

Here's part two of the video series that accompanies Jonah Sachs' new book, "Winning the Story Wars." Discover how digital tools are returning humanity to a new oral tradition and what kinds of stories will work in this new era of empowerment marketing. Inspired by Joseph Campbell's Hero's Journey, Sachs lays out a story model any brand or cause can use to get its message heard, and explains why stories must be not just told, but lived.

Find out more at WinningTheStoryWars.com or get your copy at amzn.to/storywars

Download a FREE 25-page preview of, Winning the Story Wars: freerange.com/StoryWarsBooklet
Learn about the companion Values + Archetypes activity deck to help you shape your story: freerange.com/store
Get the book: www.WinningTheStoryWars.com or amzn.to/storywars

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