Does your organization have a compelling story to tell? Do you want to connect with your supporters, volunteers and donors but don't have the funds to launch expensive outreach campaigns?

YouTube can help.

Video is a powerful way to show your organization's impact and needs and, with a designated "Nonprofit" channel on YouTube, you can deliver your message to the world's largest online video community.

Availability

The Nonprofit program is currently only available in the United States, the United Kingdom, Canada, and Australia. Choose from the dropdown menu up top to see the requirements for that country. We are continuing to expand the program, so please do check back to see if other countries have been added.

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Apply Now

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Program Requirements

Organizations applying for the Nonprofit program must meet the following criteria.

• U.S. organizations must have current 501(c)(3) status, as assigned by the Internal Revenue Service, to be considered for the YouTube Non-profit Program
• If you're an educational institution, you should apply for the YouTube EDU program.

The following organizations are not eligible for the YouTube Nonprofit Program:

• Programs requiring membership and/or providing benefit solely to members, such as clubs, sports teams, alumni, networking and other membership organizations.
• Religious content or proselytizing on website as well as organizations that use religion or sexual orientation as factor in hiring or populations served
• Groups serving a primarily political function such as lobbying, think tanks and special interests
• Commercial organizations, credit-counseling services, donation middleman services, fee-based organizations, universities, and nonprofit portals

Google reserves the right to award or deny the application of any organization. Selections are made at Google's sole discretion, and decisions regarding award recipients are final. For full guidelines, please see the Google for Nonprofits site.

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Program Benefits

• Premium branding capabilities and increased uploading capacity
• The option to drive fundraising through a Google Checkout "Donate" button
• Listing on the Nonprofit channels and the Nonprofit videos pages
• Ability to add a Call-to-action overlay on your videos to drive campaigns

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Tips and Tricks

• Read our Nonprofit Tipsheet for more information about how to use your YouTube channel.
• Find out how to run video campaigns on YouTube.
• Get advice about making and editing videos without a lot of staff or money.
• To learn how to use free Google tools to promote your work, raise money, and operate more efficiently, go to http://www.google.com/nonprofits

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Some of our participating partners:

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