Paris Hilton is a pivotal media figure, on which she and others can leverage public attention. Often the attention is only used to generate more attention, which is Paris's main commodity. But attention is an ore, and many will mine, smelt and shape it.
Tantra is a transformational principal that can be applied to anything, and is most interesting when using novel ingredients. The essence of tantra is using a natural force (libido is the popular one) to unusual ends (spiritual development...but that too can take many forms.)