Kkusum, the protagonist, epitomizes the values and virtues of an Indian woman who puts the well being of her family before her self and upholds her principles in all odds Kkusum is a story about a woman whose upbringing has taught her to be strong willed, self respecting yet loving and caring. Kkusum is married to Abhay who belongs to a very rich family. A few years into her marriage, Kkusum has a miscarriage. Desperate to give her family an heir, she brings in Mahi to be a surrogate mother. Eventually, due to a series of misunderstandings, Kkusum is forced to leave the Kapoor house and is shocked on realizing that she is pregnant. Over the next eighteen years, she inculcates her idealistic values in her daughter Kumud. Meanwhile, Kusums husband Abhay brings up his daughter Kali with Mahis help. Admist all the doting and pampering, Kali grows up to be a spoilt brat and pressurizes Abhay to marry Mahi.The children go through their youth abhorring each other. What happens when the two half sisters fight for the same man?
Jassi Jaissi Koi Nahin is a story of the loveable ugly duckling Jassi's journey to becoming a beautiful swan and finding her Prince Charming. It is the story of Jasmeet Walia -- Jassi -- who is an unattractive, bespectacled girl with braces and an odd style of dressing. She is naïve but intelligent. Jassi faces a lot of criticism from prettier colleagues -- both men and women. The show chronicles her at her workplace where she wins the hearts of her colleagues and her boss due to her warm nature. Over time she falls in love with her boss, Armaan Suri. It is the story of Jassi whose life unfolds as she struggles to make a place for herself in the vain world and unite with the man she loves.
Love is blind. And two people struck by Cupid will do anything it takes to stay together. 'Kaisa Ye Pyar Hai' is the classic love story of two unique individuals, Angad and Kripa - as different as chalk and cheese, yet destined to fall in love. This is a tale of love and romance laced with high ambitions, smouldering passions, conflicting values and the sweet trials and tribulations of lovers. Breaking away from stereotypical love stories, 'Kaisa Ye Pyar Hai' with its believable characters, relatable story and the signature Balaji production value, is all set to raise the bar for romance on television as we know it.