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As digital video becomes an increasingly important part of the marketing mix, how do brands shift their strategies to keep up? Get an inside look at how Johnson & Johnson Consumer Companies brand CLEAN & CLEAR® creates content for their original YouTube series, SEE THE REAL ME®. Watch the team’s real-life learnings as they plan, produce and launch the ongoing series -- including their breakthrough approach to a traditional media partnership at the 2014 MTV Video Music Awards.

Featuring:

Jeff B. Smith, President, US Johnson & Johnson Consumer Skincare, Johnson & Johnson Family of Consumer Companies
Amy E. Pascal, Senior Director, Digital Marketing North America, Johnson & Johnson Family of Consumer Companies
Kacey Dreby, Group Brand Director, CLEAN & CLEAR® Brand US, Johnson & Johnson Family of Consumer Companies
Sameer Agarwal, Director, CLEAN & CLEAR® Brand Franchise Organization, Johnson & Johnson Family of Consumer Companies
Cyrille Labourel, Senior Brand Manager, CLEAN & CLEAR® Brand US, Johnson & Johnson Family of Consumer Companies
Alexandra Garvey, Social Media Manager, Johnson & Johnson Family of Consumer Companies
Vivian Nasamu-Odior, Associate Brand Manager, CLEAN & CLEAR® Brand US, Johnson & Johnson Family of Consumer Companies
Lauren Giraldo
Keke Palmer
Demi Lovato

CLEAN & CLEAR® US: http://youtube.com/cleanand...

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