Watch Queue
TV Queue
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YCCI Conferences
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2014 Yale Customer Insights Conference - Playlist
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2013 Yale Customer Insights Conference - Playlist
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2013 Marketing Trends Conference - Playlist
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An Academic Look at Insights
Hear Yale SOM faculty as they discuss recent research, their views on trends in marketing, and how they define an insight.-
An Academic Look at Insights - an Interview with Zoe Chance, Yale SOM - Duration: 2 minutes, 30 seconds.
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An Academic Look at Insights - an Interview with K. Sudhir, Yale SOM - Duration: 4 minutes, 21 seconds.
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An Academic Look at Insights - An Interview with Ravi Dhar, Yale SOM - Duration: 3 minutes, 26 seconds.
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Marketing Leaders Interviews and Insights
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Carolyn Everson, Facebook - Duration: 9 minutes, 11 seconds.
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What is "Big Data"? - Duration: 4 minutes, 18 seconds.
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The Role of Branding - Duration: 3 minutes, 31 seconds.
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MasterCard CMO on Creating a Global Brand - Duration: 11 minutes.
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Alfredo Gangotena, CMO, MasterCard - Duration: 21 minutes.
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Top CMOs Advise Newly Minted MBAs - Duration: 5 minutes, 52 seconds.
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Jon Iwata, IBM & Geoff Cottrill, Converse - Duration: 7 minutes, 58 seconds.
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Bob MacDonald, Former CEO, Procter & Gamble - Duration: 27 minutes.
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Marc Speichert, L'Oreal USA, Alfredo Gangotena, MasterCard - Duration: 27 minutes.
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Salman Amin, COO, SC Johnson & Son - Duration: 21 minutes.
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Geoff Cottrill, Converse, on Brand Management Mistakes - Duration: 60 seconds.
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Jon Iwata, IBM, on Importance of Emotion - Duration: 83 seconds.
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Academic Lectures in Behavioral Economics
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Understanding Consumer Motivations and Goals - Duration: 4 minutes, 54 seconds.
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How the Mind Works - Duration: 3 minutes, 59 seconds.
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The Framing Effect - Duration: 97 seconds.
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Why Do You Buy What You Buy? - Duration: 3 minutes, 41 seconds.
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Nathan Novemsky: Risk Aversion in Decision Making - Duration: 17 minutes.
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New Frontiers in Generating Customer Insights: A Theory-Based Approach to Best Practices - Duration: 12 minutes.
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Strategic Marketing Leadership: The Role of a CMO
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Tom Seclow, Consultant, Spencer Stuart - Duration: 4 minutes, 32 seconds.
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Steven Wilhite, former EVP, CMO at Medidata - Duration: 4 minutes, 26 seconds.
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Rishad Tobaccowala, Chairman, Digitas LBi and Razorfish at Publicis Groupe - Duration: 4 minutes, 19 seconds.
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Strategic Marketing Leadership: The Role of a Chief Marketing Officer - Spring 2013 - Duration: 4 minutes, 18 seconds.
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Strategic Marketing Leadership: The Role of a Chief Marketing Officer - Spring 2012 - Duration: 5 minutes, 24 seconds.
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Annie Young-Scrivner, Executive Vice President & President, Starbucks Canada - Duration: 3 minutes, 40 seconds.
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Antonio Lucio, Global Chief Brand Officer, Visa - Duration: 3 minutes, 24 seconds.
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Beth Hirschhorn, Executive Vice President, Global Brand & Marketing, MetLife, Inc. - Duration: 3 minutes, 35 seconds.
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Mike Bentley, Global Chief Strategy & Analytics Officer at Team Detroit - Duration: 4 minutes, 11 seconds.
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Tony Palmer, President of Global Brands and Innovation, Kimberly Clark - Duration: 3 minutes, 5 seconds.
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Thomas Seclow, Consultant, Spencer Stuart - Duration: 3 minutes, 21 seconds.
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Antonio Lucio, Global Chief Brand Officer, Visa - Duration: 3 minutes, 47 seconds.
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Discovery Projects
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CCI MBA Discovery Project 2014 - Duration: 3 minutes, 47 seconds.
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MBA Experience: PepsiCo - Duration: 5 minutes, 58 seconds.
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Yale SOM and IBM Prepare Students with Analytics Skills for Next Generation of Jobs - Duration: 4 minutes, 44 seconds.
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Colloquium on Marketing Leadership
Top executives speak to students on business, marketing and policy topics.-
A Conversation with John Pepper, Jr. YC '60, Retired CEO, P&G - Duration: 59 minutes.
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Dan Ciporin - Nurturing Company Disruption Through Web Innovation - Duration: 5 minutes, 9 seconds.
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A Conversation with Ido Aharoni, Consul General of Israel in New York - Duration: 5 minutes, 1 second.
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Colloquium on Sustainability Marketing
The Colloquium on Sustainability Marketing at Yale sponsored by DEKRA aims to unravel and address the challenges of creating environmentally sustainable products, services and brands that customers love.-
"Don't buy this!" Building Patagonia's Aspirational Brand (high-lights) - Duration: 4 minutes, 58 seconds.
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Fat Tire, Slim Footprint: Crafting Sustainable Beers and Brands (high-lights) - Duration: 4 minutes, 53 seconds.
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Why Caesars Bets on Green (high-lights) - Duration: 4 minutes, 41 seconds.
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Nudging Big Buyers Towards Greener Products (high-lights) - Duration: 5 minutes, 1 second.
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Johnson & Johnson: The Making and Marketing of Sustainable Brands (high-lights) - Duration: 4 minutes, 56 seconds.
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Multi-National Corporations Marketing at the BOP: Scaling Social Impact (Rev) - Duration: 1 hour, 3 minutes.
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Don't Buy This! Building Patagonia's Aspirational Brand - Duration: 52 minutes.
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Fat Tire, Slim Footprint: Crafting Sustainable Beers and Brands - Duration: 59 minutes.
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Why Caesars Bets on Green - Duration: 48 minutes.
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Nudging Big Buyers Towards Greener Products - Duration: 1 hour, 3 minutes.
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Johnson & Johnson:The Making and Marketing of Sustainable Products - Duration: 1 hour.
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China India Insights Colloquium
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Parmesh Shahani - Creating an "Antevasin" Corporation - Duration: 1 hour, 2 minutes.
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Multi-National Corporations Marketing at the BOP: Scaling Social Impact (Rev) - Duration: 1 hour, 3 minutes.
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Sustainability Marketing: The Power of True Stories
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Sustainability Marketing: Power of True Stories - Highlight video - Duration: 14 minutes.
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30 Years of Yogurt on a Mission - Gary Hirshberg, Chairman, Stonyfield Farm - Duration: 42 minutes.
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Avoid Pitfalls, Embrace Breakthroughs - Amy Hartzler, Director, Free Range Studios - Duration: 26 minutes.
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Innovating with a Purpose: How Brands with Great Stories Can Reinvent Business Models - Duration: 1 hour, 14 minutes.
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