Ministry of Sound Upfront

The drum & bass DJ Fresh (Dan Stein) is part owner of Breakbeat Kaos and a prolific UK drum and bass producer. The Louder Songfacts reports that he teamed up with Kosheen vocalist Sian Evans for Louder, which was used as part of a Lucozade Lite advertising campaign in the UK and Ireland. The song was released on July 3, 2011 as a digital download and became his first UK #1 hit.