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EveryAppleAd
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Apple COMPLETE "Get a Mac" ad campaign compilation (with Bonus ads)
Complete ad listing with shortcuts below:
May 2006 : Better (00:00)
May 2006 : iLife (00:30)
May 2006 : Network (01:00)
May 2006 : Restarting (01:30)
May 2006 : Viruses (02:00)
May 2006 : Wall Stre... -
Apple Think Different ad (1997)
Featuring: Albert Einstein, Bob Dylan, Martin Luther King, Jr., Richard Branson, John Lennon & Yoko Ono, Buckminster Fuller, Thomas Edison, Muhammad Ali, Ted Turner, Maria Callas, Mahatma Gandhi, A... -
Apple iPhone ad - Hello (2007)
The first iPhone teaser spot, on the Oscars in 2007, stitches together movie and TV scenes with famous actors and actresses on the phone:
Dial M for Murder, I Love Lucy, The Honeymooners, The Malt... -
Apple iPhone 5c ad - Greetings [Extended Cuts] (2013)
Tim Cook introduced this TV commercials during an Apple Special Event where both iPhone 5S and 5C were unveiled.
Air-date: 10 September 2013 at Apple Special Event
"Get a Mac" campaign (US)
The Get a Mac campaign is the successor to the Switch ads that were first broadcast in 2002. It ran from 2006 to 2009 and a total of 66 ads were made.
The ads play on perceived weaknesses of non-Mac personal computers, especially those running Microsoft Windows, of which PC is clearly intended to be a parody, and corresponding strengths possessed by the Mac OS (such as immunity to circulating viruses and spyware targeted at Windows). The target audience of these ads is not devoted PC users but rather, those who are more likely to "swing" towards Apple. Apple realizes that many consumers who choose PCs do so because of their lack of knowledge of the Apple brand. With this campaign, Apple was targeting those users who may not consider Macs when purchasing but may be persuaded to when they view these ads.
The Get a Mac campaign received the Grand Effie Award in 2007.
The ads play on perceived weaknesses of non-Mac personal computers, especially those running Microsoft Windows, of which PC is clearly intended to be a parody, and corresponding strengths possessed by the Mac OS (such as immunity to circulating viruses and spyware targeted at Windows). The target audience of these ads is not devoted PC users but rather, those who are more likely to "swing" towards Apple. Apple realizes that many consumers who choose PCs do so because of their lack of knowledge of the Apple brand. With this campaign, Apple was targeting those users who may not consider Macs when purchasing but may be persuaded to when they view these ads.
The Get a Mac campaign received the Grand Effie Award in 2007.
1981-1985 (Steve's 1st act)
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Apple II ad featuring Dick Cavett - Homemaker (1981)
Dick Cavett was featured in a total of six Apple commercials in the early eighties.
- Apples (1981)
- Easy (1981)
- Electronic Worksheet (1981)
- Homemaker (1981)
- Text Editing (1981)
- Santa (19... -
Apple II ad featuring Dick Cavett - Apples (1981)
It took Dick 8-10 "takes" to nail it. Lee Clow, the agency's creative director, wanted a perfect result. The next day, Dick said he had the worst case of constipation because of eating so many app... -
Apple II ad featuring Dick Cavett - Text Editing (1981)
Dick Cavett was featured in a total of six Apple commercials in the early eighties.
- Apples (1981)
- Easy (1981)
- Electronic Worksheet (1981)
- Homemaker (1981)
- Text Editing (1981)
- Santa (19... -
Apple III ad featuring Dick Cavett - Electronic Worksheet (1981)
Dick Cavett was featured in a total of six Apple commercials in the early eighties.
- Apples (1981)
- Easy (1981)
- Electronic Worksheet (1981)
- Homemaker (1981)
- Text Editing (1981)
- Santa (19...