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EveryAppleAd

Thirty years of Mac ads (1984-2014)

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This compilation is based on Apple's '30 years of Macintosh innovation' timeline created for the Mac's 30th anniversary (http://www.apple.com/30-years).

For every product highlighted in the timeline, there was also a commercial created. Full listing below:

00:00. Macintosh (1984) "Computer for the rest of us"
00:30. Macintosh XL (1985) "You could"
01:00. Macintosh Plus (1986) "Power to be the Best"
02:00. Macintosh II (1987) "Hard Sell"
03:00. Macintosh IIx (1988) "The Pitch"
04:00. Macintosh Portable (1989) "Hit the road, Mac"
04:30. Macintosh LC (1990) "Color"
04:45. PowerBook (1991) "Revolution"
05:15. Macintosh Quadra 950 (1992) "Introducing"
05:45. Macintosh Performa (1993) "The Sayles Family"
06:15. PowerBook 540c (1994) "Sales Rep"
06:45. Power Macintosh 8500 (1995) "Done"
07:15. PowerBook 1400 (1996) "Mission Impossible"
07:45. 20th Anniversary Macintosh (1997) No ads was made
08:15. iMac (1998) "Three Steps"
08:45. Power Book G4 (1999) "Super Computer"
09:15. iBook (2000) "Special Edition"
09:45. PowerBook G4 (2001) "It May Be"
10:15. iMac (2002) "Window"
10:45. Power Mac G5 (2003) "Blast"
iBook G4 - no ad, no nothing
11:15. iMac (2005) "Get a Mac - Restarting"
11:45. MacBook Pro (2006) no ad was made
12:13. iMac (2007) "Solar"
12:43. MacBook Air (2008) "Envelope"
13:13. iMac (2009) no ad was made
13:43. MacBook Air (2010) "Next Generation"
MacBook Pro (2011) - no ad, no nothing
14:13. MacBook Pro Retina (2012) "New Generation"
iMac (2013) - no ad, no nothing
14:43. Mac Pro (2014) "Cinema ad"
Bővebben
This compilation is based on Apple's '30 years of Macintosh innovation' timeline created for the Mac's 30th anniversary (http://www.apple.com/30-years).

For every product highlighted in the timeline, there was also a commercial created. Full listing below:

00:00. Macintosh (1984) "Computer for the rest of us"
00:30. Macintosh XL (1985) "You could"
01:00. Macintosh Plus (1986) "Power to be the Best"
02:00. Macintosh II (1987) "Hard Sell"
03:00. Macintosh IIx (1988) "The Pitch"
04:00. Macintosh Portable (1989) "Hit the road, Mac"
04:30. Macintosh LC (1990) "Color"
04:45. PowerBook (1991) "Revolution"
05:15. Macintosh Quadra 950 (1992) "Introducing"
05:45. Macintosh Performa (1993) "The Sayles Family"
06:15. PowerBook 540c (1994) "Sales Rep"
06:45. Power Macintosh 8500 (1995) "Done"
07:15. PowerBook 1400 (1996) "Mission Impossible"
07:45. 20th Anniversary Macintosh (1997) No ads was made
08:15. iMac (1998) "Three Steps"
08:45. Power Book G4 (1999) "Super Computer"
09:15. iBook (2000) "Special Edition"
09:45. PowerBook G4 (2001) "It May Be"
10:15. iMac (2002) "Window"
10:45. Power Mac G5 (2003) "Blast"
iBook G4 - no ad, no nothing
11:15. iMac (2005) "Get a Mac - Restarting"
11:45. MacBook Pro (2006) no ad was made
12:13. iMac (2007) "Solar"
12:43. MacBook Air (2008) "Envelope"
13:13. iMac (2009) no ad was made
13:43. MacBook Air (2010) "Next Generation"
MacBook Pro (2011) - no ad, no nothing
14:13. MacBook Pro Retina (2012) "New Generation"
iMac (2013) - no ad, no nothing
14:43. Mac Pro (2014) "Cinema ad" Kevesebb megjelenítése

Új feltöltések Lejátszás

Népszerű feltöltések Lejátszás

"Get a Mac" campaign (US) Lejátszás

The Get a Mac campaign is the successor to the Switch ads that were first broadcast in 2002. It ran from 2006 to 2009 and a total of 66 ads were made.

The ads play on perceived weaknesses of non-Mac personal computers, especially those running Microsoft Windows, of which PC is clearly intended to be a parody, and corresponding strengths possessed by the Mac OS (such as immunity to circulating viruses and spyware targeted at Windows). The target audience of these ads is not devoted PC users but rather, those who are more likely to "swing" towards Apple. Apple realizes that many consumers who choose PCs do so because of their lack of knowledge of the Apple brand. With this campaign, Apple was targeting those users who may not consider Macs when purchasing but may be persuaded to when they view these ads.

The Get a Mac campaign received the Grand Effie Award in 2007.

Lejátszási listák innen: EveryAppleAd

Celebrities Lejátszás

1981-1985 (Steve's 1st act) Lejátszás

iPod "Silhouette" campaign Lejátszás

Campaign for iPod+iTunes in the mid-00's

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