Starting Up captures the spirit of the Indian Start-up Community - it features the different elements of the startup ecosystem and profiles the journey of the most innovative Indian startups.

The show aims to become a television home for startups across India. Here are the sections it features:

Showcase: Profiling a startup. The highs and lows, the challenges, the story so far - with views from customers and other members of the supply chain.

Capital Ideas: Showcasing investors and the forms of raising capital. Profiling venture capitalists, firms that offer debt and social Funding.

Toolkit: Advice and Q&A's for startups. How does a firm register itself? How does it cut costs? How does it outsource recruiting? What to look out for in the term sheet and more.

Elevator Pitch: Opportunity for a startup to pitch its business plan on national television and get feedback from an investor.

Remember, there's no better time than now to go out there and start up...

For more information and for your chance to feature on the show, contact us at feedback@etnow.tv