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scribemedia uploaded a new video
(2 months ago)
5 Startups That Could Change The Marketing Landscape for Online Retailers in a Big Way
Hear pitches from 4 companies who are changing the way online...
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5 Startups That Could Change The Marketing Landscape for Online Retailers in a Big Way
Hear pitches from 4 companies who are changing the way online retailers advertise to consumers. Learn how these innovative entrepreneurs plan to disrupt the web ad online advertising space and dig down to learn more about their ideas and business models.
5 minute presentations by each of the teams, followed by 5 minutes of questions by our panelists which include a distinguished group of VCs.
We showcase the 4 following startups:
- Album+ - is the easiest way to aggregate location specific event photos, in real time. We use mobile technology, and geolocation, along with a web app and some API`s to make shooting, collecting, organizing, sharing and purchasing photos from the same event; automatic. Our target market right now is weddings, and our business model is charging the host for the service. The app is free and can be found here http://itunes.apple.com/us/app/album-...
- Appside - Founded in 2011 AppSide is the first end-to-end content marketplace for motion-controlled entertainment devices. With years of experience in the motion field, AppSide provides the "missing link" between hardware manufacturers, developers and end-users, in the fast growing market of motion-controlled/Natural Interaction entertainment devices. AppSide`s end-to- end marketplace (platform and content) gives users easy access to innovative motion controlled games and apps using the best device experience possible. The company is based in Tel Aviv, Israel, and is backed by Wekix, a technology and new-media start-up accelerator, as well as high-profile US and European private investors.
- Immersive Labs - provides adaptive advertising technology designed to optimize content based on actual viewership on digital signs for retailers and out-of-home advertisers. The technology is a combination of anonymous facial detection, sophisticated machine learning and strategies specified by the marketer. Immersive Labs is a Techstars NY company and was selected as one of the Top 25 hottest startups to watch in New York City by Business Insider.
- Lemon - (an acronym for Location Enhanced Mobile Opt-in Network) is a digital media company providing total B2B solutions for location-based mobile marketing. The company offers state-of-the-art white label software that can be integrated into any app on the Android, Blackberry, or iPhone platform. When installed, the LEMON software enables push messaging based on precise locational awareness and specific user behaviors, resulting in highly targeted and relevant messages delivered at exactly the right time and place for maximum impact. The company also offers agency and consulting services, including strategic planning, custom app development, campaign planning & management, and metrics & reporting.
Panel Moderator:
- Lori Hoberman, Partner, Chadbourne & Parke LLP
Panel Speakers:
- Peg Jackson, Gridley & Co.
- Erik Nordlander, Google Ventures
- Jeanne Sullivan, Starvest Partners
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scribemedia uploaded a new video
(3 months ago)
1. Measuring the Moving Screen: The Future of Tablet Measurement
In 2011 the market has seen rapid growth in tablet offerings. The market shift is ...
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1. Measuring the Moving Screen: The Future of Tablet Measurement
In 2011 the market has seen rapid growth in tablet offerings. The market shift is leading cable operators and media companies to question how tablets will transform consumers viewing behaviors in the home and beyond. Nielsen will discuss the impact of tablets like the iPad to the marketplace and the challenges these new screens bring to measurement.
Speaker:
Matt O'Grady -- EVP, Media Audience Measurement, The Nielsen Company
2. The Television Audience Redefined: An Update
An industry giant explains moving beyond demographics.
Speaker:
David Poltrack -- Chief Research Officer, CBS Corporation; President, CBS VISION
3. Insights for the Future of Online Video Commercialization
This session will describe the Turner Broadcasting and Magna Global Study which explored the actual behavior of consumers when exposed to various thresholds of commercialization in full-length television programs viewed online.
Speaker:
Stacey Lynn Schulman -- SVP Research, Turner Broadcasting Sales, Inc.
4. What's the Real Role of Social Media in the Marketing Mix?
Be the first to see key findings from a brand new, consumer "touchpoints" study exploring the impact on attitudes and purchase intent of consumer exposure to any type of brand touchpoint including social media, traditional ads, news media, outdoor and conversations.
Speakers:
Walter Carl -- Founder and Chief Research Officer, ChatThreads
Irfan Kamal -- SVP, Digital/Social, Ogilvy
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scribemedia uploaded a new video
(4 months ago)
If your business plan is scribbled on a napkin, you could be in for some nasty surprises. On the other hand, a 40-page term paper is a waste. Inste...
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If your business plan is scribbled on a napkin, you could be in for some nasty surprises. On the other hand, a 40-page term paper is a waste. Instead, invest just time enough to make smart choices, and be prepared to pitch your ideas in a compelling way. Learn how to plan your business with speed and flexibility in this interactive workshop.
David Ronick is a co-founder of upstartbootcamp.com, which helps founders start up smarter via on-demand courses, coaching, and webinars. David has helped over 100 founders plan and launch new ventures, and is the author of Hit The Deck: Create a Business Plan in Half the Time with Twice the Impact. Prior to upstart, David co-founded an early social network, and an out-of-home ad network. David is a contributing writer for Inc.com and BusinessInsider.com, and a graduate of Brown University and Harvard Business School, where he`s a judge of their business plan contest.
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scribemedia uploaded a new video
(5 months ago)
Four provocative and informative ten minute conversations address basic but essential measurement questions that are fundamental to the ARF Forum t...
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Four provocative and informative ten minute conversations address basic but essential measurement questions that are fundamental to the ARF Forum topic -- What should we be measuring? Which measurement technique should we employ? How would this be funded? Hear a quartet of senior executives share their thoughtful perspectives.
Panelists:
Jeffrey Graham -- Worldwide Director, Performance, Initiative
Scott Grenz -- Director of Media Buying North America, GlaxoSmithKline
Colleen Fahey Rush -- Chief Research Officer, MTV Networks
Steve Lanzano - President, TVB
Moderator:
David Marans -- EVP, Media, Advertising Research Foundation
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scribemedia uploaded a new video
(5 months ago)
The panel from the Advertising Research Foundation conference explores to what extent the interplay between regional conditions, changes in consume...
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The panel from the Advertising Research Foundation conference explores to what extent the interplay between regional conditions, changes in consumers' media use and in advertising, as well as new technology developments create similar and different challenges for measurement in different countries. We explore solutions to these challenges and discuss which issues the panelists see as most important in the coming years.
Panelists:
James Holden - Head of Audiences, BBC
Mainak Mazumdar - SVP, Global Measurement Science, The Nielsen Company
Bernhard Engel - Research Director, Media, German Television ZDF
Luiz Duarte - Senior Manager, DIRECTV Marketing Latin America
Moderator:
Horst Stipp -- EVP, Global Business Strategy, Advertising Research Foundation
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Values are deeply held personal beliefs that form your own priority code for living.
Values are the individual biases that allow you to decide which actions are true for you alone.
What are your values?
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