MyCustomer.com interviews Dr Nigel Martin, marketing director at SynGro. Here, Nigel debates the merits of having a centralised team to manage Voice of the Customer feedback, and who should take ownership of VoC if you don't have a centralised team.
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MyCustomer.com interviews Dr Nigel Martin, marketing director at SynGro. Here, Nigel debates the merits of having a centralised team to manage Voice of the Customer feedback, and who should take ownership of VoC if you don't have a centralised team.
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