Founded in 2004, the small club night with a big personality unleashed its loveable mascot onto the London club scene with the accompanying strapline "no shit on the floor" suggesting a no-nonsense approach to it's music policy and an unwavering commitment to those entrusted with the task of defining it.

Since that time, conflicting messages and an overcrowded market place has led to an inevitable overspill as dance music culture reaches saturation point. In theory, only the strongest players should survive and with the advent of the digital age effectively re-defining the modern day music industry model, there is likely to be less and less room to accommodate mediocrity. In this dog eat dog world, only the hands of time will dictate whether our very own terrier can bark loudly enough to be heard above the noise and gain long-term recognition amongst dance music's elite.