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2011 Green Build Expo
American Standard Attends the 2011 Green Build International Conference & Expo
October 4-7, Toronto, Canada
Creating Consumer Demand: The Green Consumer
Donald Devine, CEO of American Standard Brands was part of a panel discussion at the Greenbuild Exposition in Chicago, IL. The panel session included Deborah Meyer, senior vice president and chief marketing officer for PulteGroup™, the nation's largest homebuilder; and Wendy Koch, a reporter with USA Today, who focuses on sustainability issues. Mr. Devine presented the company's findings on best practices to increase consumer demand and acceptance of WaterSense®-certified toilets, faucets and showerheads. this video is part 2.
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