Profile
Name:
Robert
Channel Views:
1,191
Total Upload Views:
325
Style:
---
Age:
40
Joined:
August 12, 2010
Last Visit Date:
1 week ago
Subscribers:
24
Website:
About Me:
After struggling to make his business work, Robert discovered direct marketing. Fed up with advertising to "get your name out there," Robert began creating marketing systems that allowed him to track results. He used direct mail as well as magazine and newspaper advertising that had tracking numbers, so he knew where every new customer came from. This allowed Robert to invest more money in marketing that works and less in strategies that don't. His success has become well known, and dozens of other businesspeople regularly invest from $15,000.00 to as much as $45,000.00 for Robert to create direct marketing systems for them.
Robert knows that marketing is only part of the battle; as a business owner, you still have to get the work done. Overloaded with work, Robert studied businesses like McDonald's and H&R Block that quickly train employees to fulfill customers' needs. That, plus his background as a CPA, helped Robert create systems that allow employees to become successful without daily handholding and oversight. A side benefit, employees enjoy the autonomy and structure that business systems provide them.
As the co-author of the book The Official Get Rich Guide to Information Marketing; Build a Million Dollar Business in 12 Months, Robert teaches entrepreneurs how to take what they've learned and teach it to others. By creating home study courses, coaching programs and newsletters, business owners can teach what they have learned in business to help others and make additional money for themselves. Robert currently serves as president of the trade association for the industry, the Information Marketing Association.
Governor Jeb Bush appointed Robert to serve as a board member of VISIT FLORIDA. This is the company that runs Florida's $78-million marketing effort to convince visitors to vacation in Florida.
At Florida State University, Robert pursued a career in accounting. He graduated with a master's degree in accountancy and passed the CPA exam. Robert maintains his Florida CPA license to stay in touch with the "in the trenches" perspective of effective business processes and profits.
Robert is husband to Kory and father to one daughter and one son. Weekends are spent running around town to activities, parties, sleepovers, parks, theaters and everywhere else.
Country:
United States
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Channel Comments
(18)
Check my other channels
Nice channel you have here! Excellent content so I subscribed. Looking forward to learning more about you.
Keep up the incredible work!
To your success,
Nick Bolton
TheSmartSchool*co*uk
I am pleased to meet you. Congratulations on your skills.
To your continued success,
Christiane
Nice channel!