Palestine: Never Before has a people suffered such an injustice, yet displayed resilience and resistance - like Never Before.

Discussions on Palestine and the Palestinian cause have included attempts to link it to the struggle of South Africans under the apartheid regime, the struggle of the Vietnamese people, the Algerian revolution or other just causes throughout history. The conclusion, however, was that it cannot be compared to any.

What happened in Palestine since 1947 has never happened before, in terms of the combination of the elements: brutality and racism of the occupier, the injustice of granting one peoples land to others, duration of this injustice, complicity and apathy of the civilized world as well as Palestinian people's will to resist all that against all odds.

Hence the term the Never-Before Campaign: Injustice that is unfolding like never before met with resistance and resilience, also like never before.

The Never-Before-Campaign for Palestine is a Beirut-based campaign launched by individuals of different professional backgrounds, including sociologists, political scientists and communications experts.

The Never-Before-Campaign calls for a new approach to support Palestine, and its people, their cause and their resistance movements. This new approach veers away from the traditional competitions for victim-hood which usually seek to elicit the worlds pity. Pity only yields sympathy.

For decades, Palestinians have been treated, at best, as poor unfortunate beings who might deserve charity and maybe some humanitarian aid. Meanwhile, Israel decides, at its own leisure, which bits of the usurped rights to give back.

The Campaign aims at commanding respect. The world does not respect the meek, rather the powerful and the confident. The Palestinian people are victims here, but they are also resilient and determined. The Campaign seeks to communicate this image to the world.

In addition, the image of resistance, that has been suppressed for fear of being confused with terror, is also and integral part of the campaign. No cosmetics, no facades. A masked gunman is the current image of the Palestinian resistance, whether we like it or not. It is this masked freedom fighter facing the might of the Israeli army that makes us proud. The campaign does not succumb to Western sensitivities of the post 9-11 era.

The West and the whole world are at fault here, not the Palestinian people or the resistance movements. The Campaign addresses that issue: Palestine will not wait for Western remorse that always comes too late, such as for the Holocaust, Rwanda and South Africa.

The Campaign recognizes growing awareness about the Palestinian cause all over the world and builds on it. It targets different sets of audiences at the same time.

The Never Before Campaign has no political or religious affiliation, it only has one enemy. All those fighting for the same cause are allies to the Campaign. Our purpose is to make those allies as numerous as possible and to share the credit with them once our cause is victorious.

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