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neolanedotcom uploaded a new video
(2 weeks ago)
Marketing That Delivers - http://www.neolan...
Hello and Weclome to Neola...
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Marketing That Delivers - http://www.neolan...
Hello and Weclome to Neolane's Conversational Marketing Tip of the week: Understanding the Difference Between Comments and Conversation.
In a world where a company's marketing success is often judged in terms of social presence, many marketers mistake customer comments for conversation.
Conversation is defined as an exchange involving multiple users offering their ideas and responding to others in the group.
On the other hand, a comment is simply an isolated expression of a thought, without any meaningful response.
Any corporate social media account can generate comments; however, generating and sustaining a conversation can prove to be much more of a challenge.
In order to promote an exchange of thoughts with customers regarding your company, be sure to monitor consumer sentiment, ask thought-provoking questions, and make customers feel as though the conversation is worthwhile.
Thank you for watching our Conversational Marketing Tip of the Week. If you have a tip of your own please tweet it to us @Neolane.
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neolanedotcom uploaded a new video
(3 weeks ago)
Marketing That Delivers - http://www.neolan...
As the pressure for market...
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Marketing That Delivers - http://www.neolan...
As the pressure for marketers to simultaneously satisfy customers and demonstrate ROI increases, it is important to find a "marketing sweet spot," so to speak.
In order to reach this balance, marketers should aim to take the following steps:
Step One: Hire a well-rounded staff
Make sure that your staff can excel in marketing operations, branding, and analytics. All three of these areas are critical success and should not be sacrificed.
Step Two: Assign Cross-functional Responsibility
Each member of your marketing team should be involved in many different areas of your marketing plan in order to feel personal ownership of the customer experience.
Step 3: Adopt Automation Technology
In order to make your analytical processes as efficient as possible, automation technology is the best bet.
Thank you for watching our Cross Channel Marketing Tip of the Week. If you have a tip of your own please tweet it to us @Neolane.
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neolanedotcom uploaded a new video
(1 month ago)
Marketing That Delivers - http://www.neolan...
Hello and Weclome to Neola...
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Marketing That Delivers - http://www.neolan...
Hello and Weclome to Neolane's Cross Channel Tip of the week: Finding a Scalable Marketing Automation Solution
If your company is considering implementing marketing automation software, there are many criteria to consider.
Though it is frequently overlooked, scalability should be paramount in selecting a vendor.
Implementing marketing automation that is "good enough" can be incredibly detrimental in the long run, as your company grows and the software cannot meet your demands.
Find a scalable solution that can accommodate your company's changing needs to avoid the inevitable frustration that accompanies inadequate marketing automation.
Thank you for watching our Cross Channel Marketing Tip of the Week. If you have a tip of your own please tweet it to us @Neolane.
If you think you're ready for marketing automation, think again! http://me.lt/2F0r...
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neolanedotcom uploaded a new video
(1 month ago)
Marketing That Delivers - http://www.neolan...
Hello and Weclome to Neola...
more
Marketing That Delivers - http://www.neolan...
Hello and Weclome to Neolane's Cross Channel Tip of the week: Creating Content for your customer base.
"Content" has become a powerful buzzword in the marketing world, but simply creating content is not enough to engage consumers.
The following steps should be taken to ensure that your company's content is effective.
Step 1: Understand your buyers' interests
Knowing what your customers want to see in terms of content is crucial to capturing and holding their interest online.
Step 2: Understand the buying process
Find out what information your customers search for online, and what they need to know before they make a purchase. Use this information to develop useful content.
Step 3: Plan for Distribution
Research how your consumers find and share content, and strategize according to your findings to make certain that your content reaches as many potential customers as possible.
Thank you for watching our Cross Channel Marketing Tip of the Week. If you have a tip of your own please tweet it to us @Neolane.
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