Why is optimization important in the first place?

Optimization is important because everything is competitive. If you have to pay for all your visitors then how are you going to compete with sites that get free traffic? Your costs are going to be so high you will give up. Save that money and invest it into tools, knowledge, and similar things that will help you optimize your site yourself.

Search Engine Optimization Basics

There are some basics of optimization that everyone should know. You can't know what to write about effectively if you have not done any keyword research.

Example: one keyword that gets a lot of traffic according to Google's keyword traffic estimation tool is "seo." SEO is the common acronym for Search Engine Optimization.

We offer free internet marketing and search engine optimization tutorials and videos. Our goal is to make it simple and easy for anyone to get a good handle on it.